Category Archives: Strategy

How to Add Ecommerce Capability to Your Pinterest Board

This video tutorial shows you how to add ecommerce capability to your Pinterest Board. To make this happen we will tie our Pinterest pins to a social media friendly ecommerce site, Gumroad. This tutorial focuses on the Pinterest side of things but I have written about Gumroad in the past. Continue reading

Posted in Family/Culture, How To, Marketing, Promotion, Small Business, Social Media, Strategy, Technology, Toolbox, Training, Video, Web Marketing, Web/Tech | Tagged , , , , , , | 2 Comments

Local Newspaper Uses Pinterest to Increase Site Visits

The Ventura County Star created a page to share photos for Pinterest. If you haven’t heard of Pinterest yet, Pinterest is a photo curating social network that has skyrocketed to the number three position in social network users, pushing ahead of LinkedIn. Continue reading

Posted in Build-A-Fan-Base, News, Photos, PRO_TIP, Social, Strategy, Toolbox | Tagged , , , , , | Leave a comment

Building A Power Base On Google +

I’m still kicking the tires on Google + but from what I’ve seen, it has the potential to be a real power building technology.

Power building for what you ask? How about for building brand awareness, building a voter base, changing the world, or shifting public perceptions. Continue reading

Posted in Build-A-Fan-Base, PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech | Tagged , , , , , , , , , , , , , , , | 1 Comment

How To Add A QR Code To Your Blog [VIDEO]

QR Codes I avoided paying attention to QR codes. Some of my Twitter friends were obsessed with them and I hadn’t investigate them enough to see the full value. Now I do.

QR Codes are a great way to connect mobile devices to print, signage, clothing, and much much much more. Continue reading

Posted in Gadgets, mobile, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , | 12 Comments

Post Audio Messages to Facebook with MyMic

The MyMic Facebook application lets you post audio updates to your Facebook profile or onto your friend’s Wall. You can post up to five seconds for free and there are paid options to post longer messages.

I ran into the application’s creator, LeaAnna Hernandez (@MyMicApp on Twitter), during a #LATISM Twitter chat. I had asked the Twittersphere if there were any Latino/Latina startup techies out there and LeaAnna “raised her hand.” Continue reading

Posted in Build-A-Fan-Base, Facebook, Gadgets, PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech, Widgets | Tagged , , , , , , , , , | 3 Comments

Five Design Tips To Let Your Message Run Wild

I love sharing information, including technology trends, social media How To’s, breaking and local business news, and information on advocacy groups. On Twitter, I’ll share 5-10 items per day, sometimes in a rapid fire method. On Facebook I’ll “Like” or “Share” several posts a day. Multiply these activities by the number of Twitter and Facebook users and you have an unprecedented amount of sharing and re-sharing.

So why limit the scope of your message? Continue reading

Posted in Facebook, PRO_TIP, Social, Strategy, Toolbox, Training, Twitter, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , | 3 Comments

Five Ways To Stay Sane During Unemployment

I’ve been on the job hunt since June 1, 2010, almost five months. In that time I’ve been very fortunate to have support from my family, friends, and social network buddies.

Job searching can be an energy-draining and demoralizing process. Dozens of resumes and cover letters are sent out, screening calls happen, interviews happen, and zippo. Continue reading

Posted in job, Personal, Strategy | Tagged , , , , | 4 Comments

Raul Porto On How He Grew The Largest Retail Bakery In The US

Raul Porto is CEO of Porto’s Bakery, the largest retail bakery in the United States. Porto rarely does public speaking engagements so it was a treat to hear his presentation at the Latino Entrepreneur + Social Media Forum. Continue reading

Posted in Build-A-Fan-Base, Events, Strategy, Video | Tagged , , , , , , | Leave a comment

Quick Tips For Using LinkedIn In Your Job Search

I’ve heard people say this many times and have experienced it myself, job hunting is a full time job. This isn’t a pie in the sky tech blog post, this is coming from the trenches. I’ve been job searching for the past four months and I want to share my observations using LinkedIn to help you with your search.

Continue reading

Posted in job, PRO_TIP, Social, Strategy, Toolbox, Training | Tagged , , , , , , | 4 Comments

Review of The Networked Nonprofit

When I heard Beth Kanter and Allison Fine had created a book on non-profits, I had to pick up a copy. I’ve been following Beth on Twitter (@kanter) for a year and a half and had the opportunity to chat with her for a bit at the Twitterville party just over a year ago.

Continue reading

Posted in Build-A-Fan-Base, Review, Social, Strategy, Toolbox, Training, Twitter, Web Marketing | Tagged , , , , , , , , | 1 Comment