Category Archives: Marketing

How to Add Ecommerce Capability to Your Pinterest Board

This video tutorial shows you how to add ecommerce capability to your Pinterest Board. To make this happen we will tie our Pinterest pins to a social media friendly ecommerce site, Gumroad. This tutorial focuses on the Pinterest side of things but I have written about Gumroad in the past. Continue reading

Posted in Family/Culture, How To, Marketing, Promotion, Small Business, Social Media, Strategy, Technology, Toolbox, Training, Video, Web Marketing, Web/Tech | Tagged , , , , , , | 2 Comments

Geeky Mobile Presentation Trick Using QR Codes

Have you ever gone to a presentation or meeting and spent all your time writing down exactly what was being beamed on the projector? Well I came up with a trick to help reduce this kind of redundant notetaking and to distribute the presentation without killing any trees.

The presentation trick uses QR Codes, those funny little scrambled bar code looking things that you’re now seeing all over the place. Smart phones with QR Code scanners can scan these QR Codes and be taken to the associated web address that are embedded in the code. Continue reading

Posted in Events, How-To, Local Businesses, Marketing, mobile, Presentation, Small Business, Social Media, Ventura County | Tagged , , , , , , | Comments Off on Geeky Mobile Presentation Trick Using QR Codes

HTML for Bloggers Course – Lesson 2

Did you miss HTML for Bloggers Lesson 1? If so, go to Lesson 1 then come back for Lesson 2. C’mon, don’t cut corners.

In Lesson #1, we learned about the basics of Web pages and started learning about marking up documents, literally. The purpose of Lesson #1 is to give you a visual understanding of how HTML works. We’ll continue driving that point here in Lesson #2 then we’ll start learning about the key HTML tags. Continue reading

Posted in Blogging, How-To, Marketing, Small Business, Social Media, Training, Video | Tagged , , , , , , , , | 1 Comment

Small Business Success At The Tecnifícate Seminar

I had the pleasure of presenting at the Tecnifícate seminar at Mission College in Sylmar, California this past Saturday. I presented on how small businesses can leverage social media for success. There were over 100 attendees eager to learn and share the latest in technology information. The event targeted Spanish-speaking small business owners, startups, and people looking to improve their job situations through technology learning. Continue reading

Posted in Events, Local Businesses, Los Angeles, Marketing, Presentation, Small Business, Social Media, Training, Video | Tagged , , , , , , , , , , , , , , | 1 Comment

POLL: Main Reason Your Small Business Uses Social Media?

Poll: What is the main reason your small business uses Social Media? Continue reading

Posted in Marketing, Poll, Small Business, Social Media | Tagged , , , | 1 Comment

The Power of Social Links On Your Email Newsletters

Email is still the killer app of the Internet. I wrote about unleashing your message a couple of months ago but forgot to include one important method – including social links. It’s easy to take email to the next level by adding social media friendly links to your messages. Continue reading

Posted in Events, How-To, Local Businesses, Marketing, Small Business, Social Media, Training, Uncategorized, Ventura County | Tagged , , , , , , , | 1 Comment

Is Facebook Becoming The Face of Small Business?

At meet and greets, presentations, and during client meetings, small businesses are talking about Facebook. Facebook is quickly becoming the face of small business.

Why? I think there are three reasons why Facebook is now the third most important tool in the small business’s marketing arsenal: Continue reading

Posted in Local Businesses, Marketing, Small Business, Uncategorized, Ventura County | Tagged , , , | 2 Comments

SBDC Los Angeles Year-End Event

The Small Business Development Center (SBDC) Los Angeles held its year end event in Santa Monica this past Tuesday. Center directors, business advisors, staff and SBA staffers were all there.

I’m a marketing and social media advisor at the SBDC center as part of the Economic and Development Center in Ventura County (EDC-VC) and this was the center’s first trip to the year end event. Continue reading

Posted in Events, Local Businesses, Los Angeles, Marketing, Small Business, Uncategorized | Tagged , , , , , , , | Leave a comment

How To Control And Brand Your Video Content

One of the greatest benefits of video is its ability to end up all over the Internet. You post a video to YouTube, the message resonates with viewers, and they share the video with the world. For example, after helping my nephew tie a tie before his first job interview, I decided to do a video of the process. To my surprise, the video took off and now has over 5,500 views! Continue reading

Posted in How-To, Marketing, Promotion, Small Business, Training, Uncategorized, Video | Tagged , , , , , , , , , | Leave a comment

Five Tips To Let Your Message Run Wild

I love sharing information, including technology trends, social media How To’s, breaking and local business news, and information on advocacy groups. On Twitter, I’ll share 5-10 items per day, sometimes in a rapid fire method. On Facebook I’ll “Like” or “Share” several posts a day. Multiply these activities by the number of Twitter and Facebook users and you have an unprecedented amount of sharing and re-sharing.

So why limit the scope of your message? Continue reading

Posted in Corporations, How-To, Marketing, Small Business, Social Media, Training | Tagged , , , , , , | 1 Comment