Is Facebook Becoming The Face of Small Business?

Tweetup at Bobbi's Mexican Food restaurant in Camarillo, CA
At meet and greets, presentations, and during client meetings, small businesses are talking about Facebook. Facebook is quickly becoming the face of small business.

Why? I think there are three reasons why Facebook is now the third most important tool in the small business’s marketing arsenal:

1. That’s where the people are. Bank robber Willie Sutton was asked “Why do you rob banks?.” His famous reply was, “Because that’s where the money is.” The same thing applies to Facebook. With over 500 million users, Facebook is definitely the biggest watering hole on the planet.
2. Facebook fan pages are much easier to set up and update than Web sites. If you want to build a serious Facebook page you might need to hire some help. But for a basic setup you can crank one out in no time. Here’s a video tutorial on how to get started on your own Facebook page.
3. Facebook allows small businesses to reach out and directly connect with customers, with limited resources. I recently spoke to the owner of Bobbi’s Mexican Restaurant and Grill who manages to post menu updates every day at noon. She doesn’t pay anyone to do the posts, she does them herself. Small businesses have limited time, money, and personnel to do Web updates, so Facebook is a great way to push out information to a large group of hungry fans.

According to a Constant Contact poll reported by eMarketer, Facebook is the third most important marketing tool for small businesses.

eMarketer - Most important marketing tool

The eMarketer article also points out that small business is actually adopting social media marketing slower than large companies.

Do you think it’s smart for small businesses to move to Facebook, or is that a recipe for disaster?

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2 Responses to Is Facebook Becoming The Face of Small Business?

  1. Mana Tulberg says:

    Hi Jesse,
    Great article. I strongly believe that in order for small businesses to stay in front of the community, adapting a precise social media tool such as Facebook is crucial.

    • Jesse Luna says:

      Hi Mana, in a way, small businesses are in a position to leap frog much larger competitors in terms of connecting with customers. They’ve always had that opportunity since owners are more likely to be up front and dealing with customers. Now they can also do so via social media outlets like Facebook. ~Jesse

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