Missing My Mom

Mom and dad

Mom and dad, circa 1962


I lost my mother, Maria Teresa Páramo Luna, to cancer in 1998 and saw her take her last breath. She was given six months to live when she was first diagnosed with colon cancer. She ended up living for six good years to the age of 65.

During those six years she got to see her grandchildren grow and thrive, her own faith grow, and accomplished a list of things she’d always wanted to do.

My mom has always been my inspiration. Her deep love and dedication for her family will always stay with me. She taught me to treat people right, be fair, and always protect one’s family.

She often told me dichos (sayings) and was pleased when I learned a host of new ones during Spanish class in high school.

Dime con quien andas, y te digo quien eres. You are known by the company you keep.

El pez y el huesped lleden al tercer dia. Guest and fish smell on the third day.

Uruapan, Michoacan

My mother grew up in Uruapan, Michoacan. She would speak fondly of the tropical city.

Her unfailing love and dedication took a toll on her since she was a child growing up in Uruapan, Michoacán in Mexico. Her sister died when she was a young girl and her mother took the death hard and could no longer get along on her own. My mother left school during fourth grade to care for her and the rest of the family. At that young age she was tending the house, ironing shirts for her older siblings and wondering when she would go back to school. Once her mother was able to take care of herself again, she found that she was several years older than all the other kids in her grade.

When I was a grownup, my mother admitted to me that she never returned to school not because she needed to keep caring for her mother, but that she was too embarrassed to go back to school and be a “burra” in a grade much lower than the rest of her friends.

Despite not continuing school, my mother read in Spanish and later read enough in English to earn her citizenship. Becoming a US citizen was one of the things she accomplished on her bucket list in her last years of life. She was also very proud that her father (who lived to 92 and also died of colon cancer) was a learned man, having been educated by Jesuits in Mexico.

The house and street where I grew up as a small child, before moving to Pasadena

The house and street where I grew up in as a small child, before moving to Pasadena

Earlier I said that my mother was my inspiration. She inspired me not to make a lot of the choices that she made. Instead of giving up my life for my family, I would purposefully set out to do all the things a young Latino from El Sereno (an area in Los Angeles) was not supposed to be able to do. I was an A student in junior high and high school, was president of the church youth group at 15 and active in its community as a lector, and started working in good jobs at 14. She was able to see me graduate from Stanford University and was proud when I started teaching at age 22.

I wanted to accomplish the things she felt she had to give up for her family. I’ve found that in going off to college at age 18, bouncing around between Northern and Southern California and Colorado, I also gave up a lot and missed out on my family. Of those last six years, I only lived near her for one year and had moved to Denver for a job weeks before she passed away. I was never around during her surgeries or accompanied her to chemotherapy. My father and other siblings would do those things for her.

As much as part of me feels she was “stuck” caring for her family and that kept her from growing, I also realize that she was able to manage a family of seven on a custodian’s salary and keep us all fed and clothed. She also ran the family business of buying and selling items at the swap meet on weekends. She was a confident savvy business person who always knew how to look after money and stretch it to its utmost.

Mom - 1988

Mom (1988)

She loved collecting beautiful plates and figurines. She could spot good crystal from a mile away and knew the difference between kitsch and collector’s items by looking at the details. “See this figurine. You can tell this is a quality piece because of the detailing in the eyes.” she would say. Or, “This isn’t just cheap metal, look at the small label on the back, this platter is Sterling Silver. I can get $20 dollars for it.”

Mom used to collect and sell porcelain figurines

Mom used to collect and sell porcelain figurines

One day, I was around 10 years old, we were selling at the swap meet and two women approached and started looking through a box of clothing. They obviously liked the items and asked the price. My mother told them “Pifty cents” in her heavy Spanish accent. The women were please and said, “Wow, only fifty cents?” I stepped in and said “No, no, fifteeeen cents.” My mother gave me a mad look then later said I was bad at business like my father. I held that rebuke for a long time and accepted it as true. I finally “released” the notion when I used it as part of my MBA application essay. My conclusion – ethical business is good business.

sweatshop

I also realized that my mother made probably one of the most courageous moves by leaving Mexico and heading to Los Angeles as a young twenty something year old. She worked in a sweatshop sewing thumbs on leather gloves for cents on the hour in downtown LA. She toiled there under extremely dangerous and sweltering conditions for some time, in the 1950′s.

I once asked my mother about the story of La Llorona, an ancient story about a mother who drowned her children and walks the Earth looking for them in eternity.

Chavez Ravine before Dodger Stadium

Part of Chavez Ravine before construction on Dodger Stadium pushed out the neighborhood.

This story goes back as far as La Malinche and the Spanish conquest of Mexico. I wanted to hear her take on the details of the story. My mother shocked me when she said that the drowning happened in Chavez Ravine there in Los Angeles, before the Dodgers built their stadium in that same location.

Eventually all but one of her siblings made the same move out to Southern California. They would all get together on weekends and I’d get to play with tons of cousins. Usually my mother and her siblings would get into marathon sessions of card playing. My mom loved playing poker and would do things like make a knot in a napkin, shake it across the cards then say some kind of good luck incantation. This served to make some siblings laugh and annoy others.

My mother also brought other traditions from Mexico. Whenever we broke out in a bad fever, she would put lard on paper towels then apply the lard side to our feet then put our socks on. This actually helped reduce our temperatures by keeping our feet cool. When we had sore throats we knew we were in for some pain as she would rub our forearms, just over our wrists, with Vapor-Rub. Apparently there are nodes in that area and rubbing them helps.

After her cancer diagnosis, my mother heard about a tree bark that was supposed to reduce the effects of cancer. She would make tea out of this South American tree bark called “Uña de gato” and would drink it religiously. She believed this tea helped her live those extra years. Towards the end of her fifth year with the diagnosis, she decided that she had had enough of treatments, surgeries, and chemotherapy. She also stopped drinking the tea and passed away a few months later.

It’s been 14 years since she passed away and she still lives in my heart. Whenever I get into a position where I have to make tough choice or have to have a courageous conversation with someone else, I think of her great strength and she helps guide me.

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Mark Noteworthy Web Activities with Google Analytics’ Annotation Feature


Using Annotations in Google Analytics - jesseluna.com

Just as major life events are commemorated with photos and scrapbooks, you can also mark noteworthy Web activities using Google Analytics’ annotation feature.

With Google Analytics you can create annotations on your visitor overview timeline. These little notes help you remember what worked and what didn’t work in your online campaign.

How can I use annotations?

Let’s say your organization recently sent out an email to all its subscribers, asking them to click through to your website and to take an action. Maybe you wanted them to take a survey on your site, RSVP to an event, or view a video on your site. Because this email would go to a good number of people, you could expect to get a nice bump in your Web traffic at that time.

Now, if you don’t track what happened on that day, when you go back and review your Web traffic in a month, you may forget that you had also sent out that email. You’ll see the bump in traffic and wonder where those people came from, why they visited the site, and how you can repeat what you did to get another traffic boost. By going into Google Analytics and setting the annotation you can easily see what happened on that day via the annotation.

Some advanced uses
I’ve started using annotations in a team environment. When you create an annotation you can choose to make it a private note based on your specific login or you can make it a shared note where anyone who is linked into the account can access the annotation. If you are working in a team environment then you may want to set some annotations private if you are testing something out on your own and don’t want to share the result just yet, in case they don’t pan out.

You can also use annotations to keep track of larger information systems events. For example, if you make a change to your Web server on a specific date, you can create an annotation and see if that hardware/software change has an impact on site stats.

You could also use annotations to help you connect the dots on marketing efforts. If you launch a print ad that includes a link to your website then you may want to create an annotation for the ad’s start date. Because it is difficult to track print-to-online efforts (especially when it comes to tracking referrers), the annotation will at least give you a hint as to the source of the extra traffic.

How to set an annotation in Google Analytics

1. Log into your Google account at http://analytics.google.com.
2. Navigate to the “Overview” view under the “Audience” section in your left Google Analytics menu bar.
3. Set the proper date range for the view by picking the date in the upper right section of the page.
4. Click on the date on which you would like to add the annotation. Clicking on the date in the timeline will change the point to have an extra circle around it.

Adding annotations to Google Analytics

5. Click on the down arrow just below the timeline and you’ll see a little link show up on the bottom right side of the timeline that reads “Create new annotation.”
6. Click on the “Create new annotation” link. A text box and other settings will appear.
7. Add your note and click on the “Save” button. You will now see a little callout icon on the timeline, just under the associated note date.

Annotation note in Google Analytics

Now what?

Now that you’ve created your new annotation, you won’t go crazy in a month or two when you go to report over your campaign and wonder where that big traffic spike came from. If the traffic change is tied to an email blast then you can combine your site traffic information with your email stats (open rates and clickthrough rates, etc.) and get a better picture of what happened (or what didn’t happen).

Now that you have a new tool in your online toolbox, will you be using the annotations to track your efforts? What are some other uses of the annotation feature in Google Analytics?

Related articles:

How To Add Google Analytics To Your WordPress Blog (Video) (over 4,400 views!)
A Powerful Way To Visualize Your Blog’s Keywords



h/t to @fifikins on Flickr for the binary cake.

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Ten Clues You May be a Union Communicator

10. You gained 15 pounds in your first two weeks from eating pizza at member meetings.

9. You spend more time in city council meetings and rallies than you do at home.

8. You spend 14 hour days with co-workers then go out to have fun with those same co-workers to get away from it all.

7. You’re using the AP Styleguide to see if I should have capitalized “be” in this blog post title.

6. You say “messaging” a lot.

5. You have an awesome assortment of t-shirts, flyers, clipboards, and pickets in you car but only a tenth as many as organizers.

4. You’re never in photos because you’re always taking them.

3. You practice new chants and come up with cool Twitter hashtags in your spare time.

2. You stopped reading comments on local newspaper blog articles.

1. You didn’t get to read this entire list because you had to run off to an action.

Did I miss any? If so, add it as a comment.

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Pinterest Designer Launches an Elegant New Ecommerce Service @Gumroad

Pinterest designer, Sahil Lavingia, appears to have created another winner. Lavingia’s latest invention is Gumroad, an ecommerce site designed to help entrepreneurs sell via their social networks.

Gumroad allows sellers to offer an existing product or service with amazing ease and at a very low cost. Right now the other main ecommerce options are using Paypal, dealing directly with someone via check/money order/credit card, using a custom ecommerce site, or via a third party enabler site (think Etsy for crafters).

I’ve worked on a lot of different ecommerce projects and many of them were a huge pain to set up and manage. Gumroad is about as basic as you can get. It pushes away other barriers like cost, ease of use, and time to setup, then allows the social aspect do its job.

Imagine being on Twitter and seeing a tweet like this from one of your trusted online friends:

I’m proud to announce that my latest e-book, “The Social Communicator”, is now on sale on @Gumroad! gumroad.com/XYZx

To find out more about your friend’s product you’d just have to click on the Gumroad link to get details. You can then decide if this is a purchase you want to make. The idea is that if you know someone online, then you’ll be more likely to buy something from them.

When I told my wife, Belén, about Gumroad.com, she insisted I create a store and sell some of her great photos. She selected some of her photos and I created a lower resolution version of them to use as previews.

This is a view of her WordPress.com site which includes an image gallery. I set up one of the photos to connect to the Gumroad site via a “Buy This Image” link.

The belenesq site with an image linking to the Gumroad.com site
Visit the blog site.

You don’t need your own website to sell on Gumroad. You could use a Twitter account to tweet out your links and then just add all the sales details to your Gumroad.com sales item page. I saw someone use this flow to sell a PDF of an email newsletter template.

We put the images on a blog site because Belén already had a blog. We created the sales page on Gumroad.com and linked up the individual image to that page.

Since we only have one image linked to Gumroad right now, I decided to tweet out the link directly to the Gumroad sales page.

Gumroad tweet

This is the resulting sales page on Gumroad.com.


Photo of death talking on an iPhone, for sale on Gumroad.com
View the live sales page.

This is the payment form.

To purchase the product you need to list an email address and your credit card information. Because Gumroad is maintaining this information, you don’t have to worry about your online friends having access to your credit card information. Note: I haven’t tested out the full transaction cycle yet so am not sure of the exact transaction flow details.

Belén just walked in the room and asked “Am I an entrepreneur yet?” After setting up her blog sales page, setting up the Gumroad sales page, and tweeting out the link, she might not be a billionaire photo mogul, yet, but at least she’s on her way.

After reading this blog post, are you as excited about this new Gumroad.com site as I am?

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Looking back 20 years on the #LARiots


(Updated April 29, 2012, 11:05 a.m. PST)

Twenty years seems like a long time. So many things have changed since the day of the Rodney King verdict and the LA Riots.  In 1992, the World Wide Web was a baby, having only been invented some 17 months earlier. Email was around, but only a very select group of people were using it.

Yet, politically, I feel like we’re right back at that time.

In 1992, I was living on the Stanford University campus with my wife who was finishing up her degree. I was teaching middle school in nearby Redwood City, taking classes at Cal State San Francisco, and had a second job teaching Migrant Education.

I don’t remember the exact moment by moment details of that Wednesday April 29th day in 1992. What I do remember is the outrage and desire to get out and do something. I didn’t know what, but I had to get out.

Brutal police beating and tasing

By the early evening, reports of rioting were popping up in the news. Reports were coming in from Los Angeles and from San Francisco where people had mobilized to shut down a major freeway.

I remember a phone call with my brother.  Buildings were burning in my hometown of Pasadena, blocks from where I grew up. The Asian-owned liquor store where I bought baseball cards (and, later beer) had been set on fire.

We had to get out and we eventually connected with a large group of Stanford students who felt the same outrage.  We gathered and peaceably walked down the couple of miles to Palo Alto’s City Hall plaza near the police department. Several university and community leaders spoke to the crowd of about 100 students and community members.

The walk and ad hoc rally helped calm me down that night and I had to teach the next day so I went back and watched news coverage for the rest of the night.

Much of the coverage of rioting and organized actions had me shaking my head.  A grave injustice had been perpetrated and in return people were trashing their own neighborhoods. Shutting down a freeway was an organized action.  Beating random drivers because of the color of their skin and bad timing was a random act of violence.

Reframing the LA Riots

Shortly after the rioting, Amiri Baraka, playwright and activist, spoke at Stanford and I attended.  I’d majored in African and Afro-American Studies, so I knew about Baraka and loved his play “Dutchman,” a brilliant cautionary tale about race relations.

The “LA riots” were not random actions, they were community rebellions against many years of oppression, Baraka said. According to Baraka, it wasn’t a coincidence that people were lashing out against specific targets like liquor stores.

I also remember a part of Baraka’s speech where he likened the LA insurgence to the rising of the mythical phoenix.  The phoenix rose in flames.  Maybe what LA needed was for the fire to continue to burn, he posited.

I was intrigued by his presentation but horrified by the notion that random acts of violence were in the larger interest of the community. A few months after the verdict, we moved to Long Beach and saw how droves of people had left the city, leaving a burned out shell of a city that would take many years to bounce back.

At the same time, there is a time for outrage at injustice.

The two photos above are not from the Rodney King beating. They are from the beating and tazing of Anastasio Hernandez-Rojas, which eventually led to his death. This beating was in 2010 and so far nothing has been done to bring these Border Patrol agents to justice. I wrote about Anastasio in a previous post and PBS has recently uncovered new video footage of this savage and unwarranted beating.

Will there be justice for Anastasio?

Will we see and end to this kind of injustice in the next 20 years?

 

 

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Justice for Anastasio #latism


In early 2010, Anastasio Hernández-Rojas was beaten and tasered by border patrol agents on the US Mexico border near San Diego, a beating that would lead to Anastasio’s death. Articles were written about the event, including one in the New York Times, and standbyers recorded video of the event and posted them to YouTube. Then suddenly, nothing happened.

On April 18, 2012, I noticed a petition being passed around via the #LATISM Twitter stream. The Presente.org petition had a video with snippets of citizen journalism video of the beating. I did a little digging then signed the petition and saw that the “tweet this” option included the following text:

WATCH the Border Patrol brutally beating Anastasio. Tell @TheJusticeDept to investigate now. #latism http://t.co/tgSfH7a6 via @presenteorg


Because the suggested tweet included the “#latism” tag, others who follow the Latinos in Social Media tag were able to pick up on what was going on. When I signed on April 18th the petition had received 11,000 signatures and two days later there were over 17,000 signatures.

One of the main drivers for this renewed focus on the beating and eventual death of Anastasio was the preview of the April 20, 2012 story that will appear on PBS. This segment has the potential to re-spark interest and attention on what happened.

PBS - Need to Know, preview of Anastasio Hernández-Rojas follow-up

Sign the petition.

Spreading awareness

The other thing that I noticed was that people started tweeting at other people. For example, instead of just tweeting out the message that was on the Presente.org site, people started tweeting the information to friends. I saw at least one person tweet at many other people including journalists and activists. I tweeted the link to a New York Times journalist who covered the initial story back in June of 2010 with hopes that he would either follow up on the story or contact someone at the Times who could.

This is the same kind of thing that happened in the Trayvon Martin case. When looking at the Change.org petition signups, you could see large bumps when influential people like Spike Lee started sharing information. Mashable has great post on this topic and shares an insightful infograph.

I was also curious about the other people tweeting out the Presente.org petition link so I reviewed a few dozen tweeters. The majority of those I reviewed were social justice and human rights activists so this is a powerful group that are likely to follow up, view the PBS segment on April 20, and continue to push the campaign forward.

Will there be justice for Anastasio? Will social media be a key rallying platform as it was with the Trayvon Martin case? What do you think?

Did you sign the petition?

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Local Newspaper Uses Pinterest to Increase Site Visits

Source: vcstar.com via Jesse on Pinterest



The Ventura County Star created a page to share photos for Pinterest. If you haven’t heard of Pinterest yet, Pinterest is a photo curating social network that has skyrocketed to the number three position in social network users, pushing ahead of LinkedIn.

With this Pinterest page, VCStar.com site visitors can “pin” images to their own boards. The images share interesting sights from the different cities in Ventura County. I “pinned” the Santa Paula image to my “Pinterest Best Practices” board, mostly because I don’t have a “local photos” board yet. By pinning this image, visitors on Pinterest can get to the image and “Like” it, repin it, or they can click through to the related link.

In Pinterest, site users are allowed to set a different link address with the photo so the Ventura County Star embedded some information onto their images. They added the name of the city and its Web address, vcstar.com. This way, if the image ends up somewhere else on the Web, it will still have the meta data and people have a chance to type in the Web address to go to the newspaper site.

The Strategy
Adding the site location to the image is also a good strategy for the VCStar because Pinterest users can change the associated link for an image. From the VCStar site, the images have a link pointing to “http://www.vcstar.com/pinit/” but that Web address can be changed when a Pinterest user repins it. For example, I can pin the image from the VCStar site then change the link to point to this blog post. I might want to do this to drive traffic to my own site.

Another thing I found interesting was that the VCStar does not have its own Pinterest account. I actually asked the paper (@vcstar) via Twitter and they promptly responded. This means that they can get the benefit of Pinterest image sharing without the additional investment of managing images on Pinterest and building community on that site. This is a good tactic for an organization that is time strapped.

I also like how the VCStar set up its PinIt page. It allows site visitors to see how many times each image has been pinned. This could be a great way to vote on photos and could provide some nice bragging rights for local cities. “My city received way more pins than yours.” By the way, I live in Santa Paula so pin away.

The VCStar could have ignored Pinterest altogether but it has already been on Pinterest for some time. Whenever a Pinterest user pins a photo from the VCStar.com site, you can see that information on Pinterest. All you have to do is type in “http://pinterest.com/source/{website url}/” where {website url} is the web address of the site. When you do that you can see all the images that were pinned from that site. The image below shows some of the around 100 images that have already been pinned from vcstar.com. To see all the images, you can go to http://pinterest.com/source/vcstar.com/.

Images pinned from VCStar.com site.

Takeaways

  1. You don’t have to “live” on a social network site to get some of the benefit of it.
  2. Adding some information to your images on Pinterest can keep the connection going between people who like your photos and your site and organization. This has to be done tastefully though.
  3. This case reinforces the concept that even if you are not on a social network, someone is talking about you, your organization or your brand.

Are you or your organization on Pinterest? If so, let’s connect on Pinterest.



Related link:
Newspapers on Pinterest

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