Twitter as the Largest Trade Show
B2B companies should not look to Twitter as a way to sell widgets, but to view it as a trade show.
B2B companies should not look to Twitter as a way to sell widgets, but to view it as a trade show.
I’ve been buying IKEA furniture since the company first opened its doors in California. So when a Twitter friend tweeted about an IKEA social media case study video, I had to take a look.