Category Archives: Strategy

Technology As A Bridge, Not A Barrier To Sales

It’s easy to get caught up in technology for technology’s sake.

A programmer creates a cool tool in isolation and launches it to the bewilderment of users, a credit card machine requires unnecessary steps to process a transaction, an electronics security device is ten times more cumbersome than it’s worth in security.  These are all barriers that frustrate the heck out of customers.

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How To Track Tweet Button Clicks In Google Analytics

I use Google Analytics to track activity to and from my blog.  Unfortunately, there are a lot of holes in that process, especially related to Twitter clickthroughs. Continue reading

Posted in Build-A-Fan-Base, PRO_TIP, Social, Strategy, Toolbox, Training, Twitter, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , , | 5 Comments

Managing The Fourth Business Resource – Energy

We know about energy. We need it to heat our apartments and homes, we get more of it being around inspiring people, and we lose it when our patience wanes. But I had never thought of emotional and physical energy as a business resource that has to be managed.

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How To Give Your Blog SEO Super Powers

You don’t have to buy a book and take a seminar or ever buy a fancy blog theme to crank up your blog’s SEO Super Powers.

These top tips will help you zoom up the organic search rankings without breaking a sweat.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , | 6 Comments

10 Ways to Create Your Blogging Persona

Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.

In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , | 10 Comments

Why You Should Care About Backlinks

I ran into a cool backlink checker Web tool and thought I’d share it. Every time a web site has a link to your site, that is called a backlink (also referred to as an inbound link). Search engines love backlinks because that tells them that someone cares enough about your site to have a link.

I was blown away when I saw the over 1,200 links coming into jesseluna.com!

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Posted in PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech, Weblogs | Tagged , , , , | 5 Comments

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

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Posted in Build-A-Fan-Base, Social, Strategy, Twitter, Web Marketing | Tagged , , , , , , , , | 3 Comments

Visualizing Job Search Keywords

This video shows you how to better visualize the key aspects of job by focusing on important keywords.

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Posted in job, PRO_TIP, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech | Tagged , , , , , , | 1 Comment

Unleashing The Power of YouTube Captions

A few months ago, I was talking with a good friend about new technologies and he mentioned Stanford’s video captioning services. I didn’t understand why it was that exciting a technology, at first. After visiting the site and looking at what Stanford was doing, it finally all clicked.

Captions turn video content inside out, making them searchable and accessible to the world.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , , , , , , , , | 1 Comment

4 Tips For Building An Amazing Twitter Community

One year ago today, thousands mourned the death of Eric De La Cruz after he was unable to get a heart transplant in time. Eric’s sister, television journalist Veronica De La Cruz (@VeronicaDLCruz), had reached out to her Twitter network and started an historic campaign that would connect thousands, raise over one million dollars in three weeks, and play a significant role in the U.S. health care debate.

There are hundreds of stories like this on Twitter and each one revolves around a strong community. After being a part of the Eric De La Cruz campaign (#ERIC) and many other efforts, I have identified four key tips for building strong and lasting Twitter communities.

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Posted in Activism, Build-A-Fan-Base, PRO_TIP, Social, Strategy, Toolbox, Web/Tech | Tagged , , , , , , , , , , , , | 9 Comments