Category Archives: Build-A-Fan-Base

Local Newspaper Uses Pinterest to Increase Site Visits

The Ventura County Star created a page to share photos for Pinterest. If you haven’t heard of Pinterest yet, Pinterest is a photo curating social network that has skyrocketed to the number three position in social network users, pushing ahead of LinkedIn. Continue reading

Posted in Build-A-Fan-Base, News, Photos, PRO_TIP, Social, Strategy, Toolbox | Tagged , , , , , | Leave a comment

LATISM’s LA Reception for the White House Connects Community

Jose Rico with Jes Sofia Valle
It’s been a while since I’ve attended a Latinos in Social Media (LATISM) event in Los Angeles. Okay, it’s been a while since I’ve attended any kind of function in downtown LA that didn’t include picket signs, marching, and chanting.

So when my friend Jes Sofia Valle (@jessofiavalle) invited me to attend the LATISM reception for the White House at the Biltmore Hotel on April 4, I couldn’t pass it up and brought bring my camera along to support the event she helped plan. Continue reading

Posted in Build-A-Fan-Base, Events, News, Photos, Social | Tagged , , , , , , , , , , , , | 1 Comment

Building A Power Base On Google +

I’m still kicking the tires on Google + but from what I’ve seen, it has the potential to be a real power building technology.

Power building for what you ask? How about for building brand awareness, building a voter base, changing the world, or shifting public perceptions. Continue reading

Posted in Build-A-Fan-Base, PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech | Tagged , , , , , , , , , , , , , , , | 1 Comment

Tech En Español

Ariel Coro addresses the crowd at the Tecnifícate conferenceThree major conference within the next month will either be completely produced by a Latino organization or have a major Latino component – BlogWorld 2011 in New York, Tecnifícate in Santa Clarita, CA, and the Latinos in Social Media (LATISM) Latino2 conference in Silicon Valley. Continue reading

Posted in Build-A-Fan-Base, Events, News, Social, Training, Web/Tech | Tagged , , , , , , , , , , | Leave a comment

Post Audio Messages to Facebook with MyMic

The MyMic Facebook application lets you post audio updates to your Facebook profile or onto your friend’s Wall. You can post up to five seconds for free and there are paid options to post longer messages.

I ran into the application’s creator, LeaAnna Hernandez (@MyMicApp on Twitter), during a #LATISM Twitter chat. I had asked the Twittersphere if there were any Latino/Latina startup techies out there and LeaAnna “raised her hand.” Continue reading

Posted in Build-A-Fan-Base, Facebook, Gadgets, PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech, Widgets | Tagged , , , , , , , , , | 3 Comments

Latino2 Conference Shifts Gears, Now Latino2 Tweetup

Due to a number of factors, a great number of people (friends, supporters, participants) cannot make it this weekend to San Luis Obispo. But we still expect a very good group, so we have decided to hold a big meetup in town and postpone the formal event for early 2011 when more people can make it. Continue reading

Posted in Activism, Build-A-Fan-Base, Events, Fun, News, Personal, Social | Tagged , , , , , , | Leave a comment

Raul Porto On How He Grew The Largest Retail Bakery In The US

Raul Porto is CEO of Porto’s Bakery, the largest retail bakery in the United States. Porto rarely does public speaking engagements so it was a treat to hear his presentation at the Latino Entrepreneur + Social Media Forum. Continue reading

Posted in Build-A-Fan-Base, Events, Strategy, Video | Tagged , , , , , , | Leave a comment

Latino2 California Tour Hits the Central Coast

Latinos in Social Media (LATISM) is proud to announce San Luis Obispo as the second stop on the Latino2 California Tour.

Come join us on December 4, 2010, at the Cal Poly Performing Arts Center in San Luis Obispo. California’s Central Coast is the birth place of “La Causa”, the Latino civil rights movement. The conference will focus on the theme “Community and Collaboration in Central California: Then and Now.” Continue reading

Posted in Activism, Build-A-Fan-Base, Events, Fun, News, Social, Training, Web Marketing | Tagged , , , , , , , , , , , , | Leave a comment

Review of The Networked Nonprofit

When I heard Beth Kanter and Allison Fine had created a book on non-profits, I had to pick up a copy. I’ve been following Beth on Twitter (@kanter) for a year and a half and had the opportunity to chat with her for a bit at the Twitterville party just over a year ago.

Continue reading

Posted in Build-A-Fan-Base, Review, Social, Strategy, Toolbox, Training, Twitter, Web Marketing | Tagged , , , , , , , , | 1 Comment

How To Track Tweet Button Clicks In Google Analytics

I use Google Analytics to track activity to and from my blog.  Unfortunately, there are a lot of holes in that process, especially related to Twitter clickthroughs. Continue reading

Posted in Build-A-Fan-Base, PRO_TIP, Social, Strategy, Toolbox, Training, Twitter, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , , | 5 Comments