Build-A-Fan-Base

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

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4 Tips For Building An Amazing Twitter Community

One year ago today, thousands mourned the death of Eric De La Cruz after he was unable to get a heart transplant in time. Eric’s sister, television journalist Veronica De La Cruz (@VeronicaDLCruz), had reached out to her Twitter network and started an historic campaign that would connect thousands, raise over one million dollars in three weeks, and play a significant role in the U.S. health care debate.

There are hundreds of stories like this on Twitter and each one revolves around a strong community. After being a part of the Eric De La Cruz campaign (#ERIC) and many other efforts, I have identified four key tips for building strong and lasting Twitter communities.

Making a presentation

How To Pitch Social Media To Your Boss

It’s safe to say that there is no one formula for presenting social media to your company. The approaches will differ based on your position in the company, the company’s culture, formal presentation processes, probably on the size of your company, and the receptiveness of the industry to social media. But if you believe, as I do, that social media is here to stay and that your businesses can benefit from the social revolution, then you should find some helpful tips here for making your big pitch.

How To Create A Facebook (Fan) Page

How To Create A Facebook (Fan) Page [VIDEO]

This tutorial will show you how to get started on building your own Facebook Page (I refer to them as “Fan Pages” in the video). This is Part One of the Facebook Fan Page project so make sure you bookmark this page, subscribe to the email blog posts, and/or subscribe to the RSS feed to keep track of further developments.