Category Archives: Build-A-Fan-Base

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

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Posted in Build-A-Fan-Base, Social, Strategy, Twitter, Web Marketing | Tagged , , , , , , , , | 3 Comments

4 Tips For Building An Amazing Twitter Community

One year ago today, thousands mourned the death of Eric De La Cruz after he was unable to get a heart transplant in time. Eric’s sister, television journalist Veronica De La Cruz (@VeronicaDLCruz), had reached out to her Twitter network and started an historic campaign that would connect thousands, raise over one million dollars in three weeks, and play a significant role in the U.S. health care debate.

There are hundreds of stories like this on Twitter and each one revolves around a strong community. After being a part of the Eric De La Cruz campaign (#ERIC) and many other efforts, I have identified four key tips for building strong and lasting Twitter communities.

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Posted in Activism, Build-A-Fan-Base, PRO_TIP, Social, Strategy, Toolbox, Web/Tech | Tagged , , , , , , , , , , , , | 9 Comments

How To Pitch Social Media To Your Boss

It’s safe to say that there is no one formula for presenting social media to your company. The approaches will differ based on your position in the company, the company’s culture, formal presentation processes, probably on the size of your company, and the receptiveness of the industry to social media. But if you believe, as I do, that social media is here to stay and that your businesses can benefit from the social revolution, then you should find some helpful tips here for making your big pitch.

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Posted in Build-A-Fan-Base, Jobs-In-Social-Media, PRO_TIP, Social, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech | Tagged , , , , , , , , , | 9 Comments

How To Create A Facebook (Fan) Page [VIDEO]

This tutorial will show you how to get started on building your own Facebook Page (I refer to them as “Fan Pages” in the video). This is Part One of the Facebook Fan Page project so make sure you bookmark this page, subscribe to the email blog posts, and/or subscribe to the RSS feed to keep track of further developments.

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Posted in Build-A-Fan-Base, Facebook, PRO_TIP, Social, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , | 3 Comments

What Is #Vlogchat?

#Vlogchat was created tonight on Twitter out of the #BlogChat after party on June 6, 2010. The same thing tends to happen every week just after the official #BlogChat hour – little groups of video bloggers clump together and start talking about video. I suggested we start a #vlogchat hashtag and several people joined in.

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Posted in Build-A-Fan-Base, Fun, Social, Twitter, Video, Web Marketing, Weblogs | Tagged , , , , , , , | Leave a comment

How To Add Twitter Hovercards To Your Blog [VIDEO]-UPDATED

Today, we’re going to trick out our WordPress blog by adding the Hovercard feature. Whenever I type in an “@” plus a username on this blog, site visitors will be able to mouse over the hovercard link and see the Twitter peep’s mini-profile. You may have seen this feature on the Twitter.com web site.

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Posted in Build-A-Fan-Base, Fun, PRO_TIP, Social, Toolbox, Twitter, Video, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , , | 8 Comments

How To Add A Slideshow To Your WordPress.com Blog [VIDEO]

Wordpress just announced its new WordPress.com Slideshow feature. This is an AWESOME update.

You can now select photos to upload then quickly add them to a blog post as a slideshow.

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Posted in Build-A-Fan-Base, Fun, Photos, Social, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , , , , | 7 Comments

Apple iPad Moment # 645 – Sunny Day

[VIDEO] The Apple iPad is sure to be a game changer in the digital sphere, but it will have other important uses as well. Enjoy “Apple iPad Moment #645″ – Sunny Day.”

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Posted in Build-A-Fan-Base, Fun, Gadgets, Social, Video, Web/Tech | Tagged , , , , , , , , | 2 Comments

WhopperFace – Is That Your Face On My Whopper? (VIDEO)

Burger King’s marketing is once again pushing the envelope. Or, in this case, pushing the wrapper.

Customers in Brazil had their pictures taken by a secret camera then found their faces on the Whopper wrapper.

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Posted in Build-A-Fan-Base, Fun, News, Social, Toolbox, Video, Web Marketing, Web/Tech | Tagged , , , , , , | 2 Comments

How To Add A Facebook Fan Badge To Your Blog

One of the best ways to tell your blog visitors about your Facebook presence is by using a Facebook Fan Badge. This allows users to click a button and join your Fan page and to click through to your Facebook account.

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Posted in Build-A-Fan-Base, Facebook, PRO_TIP, Social, Toolbox, Web Marketing, Weblogs, Widgets | Tagged , , , , , , , , , , , | 10 Comments