Twitter

New Media Strategies for Reaching Latino Voters

This election season, voters accessed candidate and proposition information in many more ways than in previous years.

We still received the stack of campaign literature in our mailboxes, were exposed to a barrage of ads on our TVs and received more than our fair share of after dinner phone calls asking for our support, money and time, but there were a few new “touches” added to this year’s election material mix, many on social media and mobile platforms.

Students Activated in Mexico’s Election Rally Around #YoSoy132 Campaign

When Mexican presidential candidate Enrique Peña Nieto visited Mexico City’s Ibero University he encountered a large group of angry students. Students linked the Institutional Revolutionary Party (PRI) candidate to former Mexican president Carlos Salinas de Gortari also of the same PRI party and called out Peña Nieto on his being governor during a bloody crackdown on students in the state of Atenco.

How NOT to Manage Promoted Tweets on Twitter – #WorstHotelEver

I’ve been in marketing and communications for the past ten years and I must admit that marketing mistakes have been made. For example, there was the time I left the “L” out of the word “Public” on that full page ad. In a similar (yet more automated) fail, Doubletree Hotel (Hilton) just showed up as the Promoted Tweet on Twitter for the new trending topic, “#WorstHotelEver.

Five Design Tips To Let Your Message Run Wild

I love sharing information, including technology trends, social media How To’s, breaking and local business news, and information on advocacy groups. On Twitter, I’ll share 5-10 items per day, sometimes in a rapid fire method. On Facebook I’ll “Like” or “Share” several posts a day. Multiply these activities by the number of Twitter and Facebook users and you have an unprecedented amount of sharing and re-sharing.

So why limit the scope of your message?

Always Commit – Comedy lesson by Kevin Pollak at the 140 Conference – 2010

Kevin Pollak (@kevinPollak on Twitter) made me bust up laughing at how he played the interviewee in this bit..oh, wait, it was really supposed to be an interview?

Alan Weinkrantz (@alanweinkrantz on Twitter) plays the “straight man” in this interview snippet at the 140 Conference in Hollywood. The 140 Conference is a unique collection of Twitter related presenters (“characters”) who present on an eclectic set of topics – everything from online psychics to personal online stories to global social media campaigns by major networks.