Category Archives: Strategy

How To Pitch Social Media To Your Boss

It’s safe to say that there is no one formula for presenting social media to your company. The approaches will differ based on your position in the company, the company’s culture, formal presentation processes, probably on the size of your company, and the receptiveness of the industry to social media. But if you believe, as I do, that social media is here to stay and that your businesses can benefit from the social revolution, then you should find some helpful tips here for making your big pitch.

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Posted in Build-A-Fan-Base, Jobs-In-Social-Media, PRO_TIP, Social, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech | Tagged , , , , , , , , , | 9 Comments

New Theme And Blog Focus

If you’re a frequent flyer with jesseluna.com, you’ll notice that the blog looks completely different. I felt it was time for a change so I created this new “GreenCleanEnergy” theme. As usual, I used DVD covers, coffee table books, and novels as design inspiration.

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Posted in Social, Strategy, Web Marketing, Web/Tech, Weblogs | Tagged , , , | 2 Comments

A Powerful Way To Visualize Your Blog’s Keywords

In this blog post we learned how to create a word visualization of your site’s content using Wordle.net. We also learned how to create a visualization using actual keyword search data from an analytics program. Lastly, we learned that we have to take action on our insights.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , , | 1 Comment

Twitter To Add Ads – The Good, The Bad, And The Uglies

According to Techcrunch, the New York Times, and AdAge, Twitter will be premiering its new ad platform on Tuesday.

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Posted in Pay Per Click Ads, Social, Strategy, Twitter, Web Marketing, Web/Tech | Tagged , , | Leave a comment

The Geolocation Privacy Proposition

Geolocation services like Foursquare and Gowalla are all the rage right now. Riding on the wind of South by Soutwest (SXSW), they are adding users like mad.

But is the value of using these services really worth giving away all your location information?

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Posted in Fun, Social, Strategy, Web Marketing, Web/Tech | Tagged , , , , , | 3 Comments

The iPad As A New Deployment Environment

The release of new Apple iPad this weekend will be the debut of a new deployment environment for your Web and blog site. Are you ready?

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Posted in Gadgets, PRO_TIP, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , | Leave a comment

VCC Lights Up With Social Media – Three Questions With A CEO

Visual Communications Company’s (VCC) has re-designed its site from the ground up. The new version is much more social media friendly. This kind of Web site transition is becoming very common for Business to Consumer (B2C) and online companies, but is still a new thing for brick and mortar Business to Business (B2B) companies. VCC manufacturers and sell LEDs and LED mounting devices.

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Posted in B2B, Facebook, News, Social, Strategy, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , | Leave a comment

Staycation – Relax and Refuel (VIDEO)

I had a week off so I did fun stuff across the Central Coast. Fun, food, family, and sun. Here’s a video recap of my time off. Enjoy.

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Posted in Events, Fun, Nature, Strategy, Video | Tagged , , , , , | 2 Comments

Find Local Tweeps Using Instant Tweetup iPhone App

Instant Tweetup is a free iPhone application that allows users to find nearby Twitter users and send them tweets.

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Posted in Fun, Review, Social, Strategy, Toolbox, Twitter, Web Marketing, Web/Tech | Tagged , , , , , , , | Leave a comment

My Amazon.com Review of Get Seen by Steve Garfield

This is a book review of “Get Seen, Online Video Secrets to Building Your Business” by Steve Garfield. I highly recommend Get Seen and you owe it to yourself to also follow up and follow Steve’s blog, Twitter account, and other digital trails.

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Posted in Fun, News, Review, Social, Strategy, Toolbox, Training, Twitter | Tagged , , , , , , , , | 2 Comments