Category Archives: Web Marketing

How To Give Your Blog SEO Super Powers

You don’t have to buy a book and take a seminar or ever buy a fancy blog theme to crank up your blog’s SEO Super Powers.

These top tips will help you zoom up the organic search rankings without breaking a sweat.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , | 6 Comments

10 Ways to Create Your Blogging Persona

Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.

In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , | 10 Comments

Why You Should Care About Backlinks

I ran into a cool backlink checker Web tool and thought I’d share it. Every time a web site has a link to your site, that is called a backlink (also referred to as an inbound link). Search engines love backlinks because that tells them that someone cares enough about your site to have a link.

I was blown away when I saw the over 1,200 links coming into jesseluna.com!

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Posted in PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech, Weblogs | Tagged , , , , | 5 Comments

My Social Graph “Suggestions For You” Twitter

I was pleased to finally receive the “Suggestions For You” feature since I’ve been hearing about it all week. My initial impressions were:

  1. Dang, I thought I was following some of those people already
  2. Um, I recently unfollowed some of those folks
  3. There were several people who showed up frequently in the “Followed By:” field, but they weren’t people I engage with much
  4. There are a lot of celebrities on this list
  5. These are real people, not feeds
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Posted in Facebook, News, Social, Twitter, Web Marketing, Web/Tech | Tagged , , , , , | 2 Comments

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

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Posted in Build-A-Fan-Base, Social, Strategy, Twitter, Web Marketing | Tagged , , , , , , , , | 3 Comments

Turbo Charge Your Twitter Stream with Tweetdeck [VIDEO]

The new Tweetdeck experimental version uses the “User Streams API” from Twitter and it is turbo charged. It’s so fast that my All Friends stream of 7,724 people is almost a blur.

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Posted in Gadgets, Review, Social, Training, Twitter, Video, Web Marketing, Web/Tech | Tagged , , , , , | 3 Comments

YouTube Adds New iPad-Friendly HTML5 Video Player

YouTube announced a new HTML5 video player that works on the Apple iPad device.

I tested the new player against the regular YouTube player on an iPad and the new player still needs some work. The new player takes a longer to load, has some funky behavior (a duplicate window appears below the player), and the screen is bouncy when the player isn’t set to fullscreen.

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Posted in Gadgets, Review, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs, Widgets | Tagged , , , , , , , , | 4 Comments

Visualizing Job Search Keywords

This video shows you how to better visualize the key aspects of job by focusing on important keywords.

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Posted in job, PRO_TIP, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech | Tagged , , , , , , | 1 Comment

Unleashing The Power of YouTube Captions

A few months ago, I was talking with a good friend about new technologies and he mentioned Stanford’s video captioning services. I didn’t understand why it was that exciting a technology, at first. After visiting the site and looking at what Stanford was doing, it finally all clicked.

Captions turn video content inside out, making them searchable and accessible to the world.

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Posted in PRO_TIP, Social, Strategy, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , , , , , , , , | 1 Comment

20 Ways To Add Video To Your Blog Today

This post looks at 20 different ways to add video to your blog post today. It starts by looking at the Equipment you can use, then shows you how to Embed the video into your blog, and finally looks at other cool video options.

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Posted in Gadgets, PRO_TIP, Social, Toolbox, Training, Video, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , , , , , , , , , | 6 Comments