How NOT to Manage Promoted Tweets on Twitter – #WorstHotelEver

I’ve been in marketing and communications for the past ten years and I must admit that marketing mistakes have been made. For example, there was the time I left the “L” out of the word “Public” on that full page ad. In a similar (yet more automated) fail, Doubletree Hotel (Hilton) just showed up as the Promoted Tweet on Twitter for the new trending topic, “#WorstHotelEver.

Continue Reading →

How to Add a Pinterest Pin Board to Your WordPress Blog

In this highly technical tutorial, we are going to leverage a new photo and video sharing social media network, Pinterest, and extend its use to meet specific needs. I’m also hoping that the people at Pinterest see this post and include this functionality into its next site updates so content owners don’t have to jump through all these technical hoops.

Continue Reading →