Social Media

Students Activated in Mexico’s Election Rally Around #YoSoy132 Campaign

When Mexican presidential candidate Enrique Peña Nieto visited Mexico City’s Ibero University he encountered a large group of angry students. Students linked the Institutional Revolutionary Party (PRI) candidate to former Mexican president Carlos Salinas de Gortari also of the same PRI party and called out Peña Nieto on his being governor during a bloody crackdown on students in the state of Atenco.

How NOT to Manage Promoted Tweets on Twitter – #WorstHotelEver

I’ve been in marketing and communications for the past ten years and I must admit that marketing mistakes have been made. For example, there was the time I left the “L” out of the word “Public” on that full page ad. In a similar (yet more automated) fail, Doubletree Hotel (Hilton) just showed up as the Promoted Tweet on Twitter for the new trending topic, “#WorstHotelEver.