Technology

My First Steps in Technology

2 Comments / Personal, Technology / By

Technology was first baked into my brain after I graduated from Pasadena High School. I managed to graduate from high school in 1986 after only having used a word-processing enabled computer a handful of times. I borrowed a couple of computers from friends to write papers and used another friends’s to play games.

This topic popped into my head because I’ll be attending the Tecnificate conference in Santa Barbara today and for many in the Santa Barbara area this may be their first inroad into technology.

Technology As A Bridge, Not A Barrier To Sales

Leave a Comment / Strategy, Toolbox, Web Marketing / By

It’s easy to get caught up in technology for technology’s sake.

A programmer creates a cool tool in isolation and launches it to the bewilderment of users, a credit card machine requires unnecessary steps to process a transaction, an electronics security device is ten times more cumbersome than it’s worth in security.  These are all barriers that frustrate the heck out of customers.