Social

“Conocimientos” – Energy Boosters For Your Meetings

The first time I took a snowboarding lesson, I was taught one useful tip – point in the direction where you want the board to go.  This physical and directional trick actually helps steer you.  However, focus on the trees and the same thing will happen.

Author and marketing guru Seth Godin recently wrote a post about doing “checkins” just before a meeting.  He suggests each team member speak up and talk about their fears.  I understand where Seth is coming from but would offer a more holistic approach.

10 Ways to Create Your Blogging Persona

Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.

In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.

Why You Should Care About Backlinks

I ran into a cool backlink checker Web tool and thought I’d share it. Every time a web site has a link to your site, that is called a backlink (also referred to as an inbound link). Search engines love backlinks because that tells them that someone cares enough about your site to have a link.

I was blown away when I saw the over 1,200 links coming into jesseluna.com!

My Social Graph “Suggestions For You” Twitter

I was pleased to finally receive the “Suggestions For You” feature since I’ve been hearing about it all week. My initial impressions were:

  1. Dang, I thought I was following some of those people already
  2. Um, I recently unfollowed some of those folks
  3. There were several people who showed up frequently in the “Followed By:” field, but they weren’t people I engage with much
  4. There are a lot of celebrities on this list
  5. These are real people, not feeds

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

Unleashing The Power of YouTube Captions

A few months ago, I was talking with a good friend about new technologies and he mentioned Stanford’s video captioning services. I didn’t understand why it was that exciting a technology, at first. After visiting the site and looking at what Stanford was doing, it finally all clicked.

Captions turn video content inside out, making them searchable and accessible to the world.