Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.
In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.