brand

10 Ways to Create Your Blogging Persona

10 Comments / PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs / By

Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.

In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.

Design a Winning Header Image for Your Blog

5 Comments / How-To, Local Businesses, Marketing, Small Business, Social Media, Training / By

There are so many blog templates and so little time. So it’s understandable why many bloggers stick with “out of the box” template designs. But here are the top reasons you should have a well-designed custom header image. A custom header image allows you to: Establish your brand Tell visitors where they are Establish identity …

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