There’s nothing wrong with using search engine optimization (SEO) techniques. In fact, Twitter recently changed its pages to use more SEO friendly page titles to get better “Google juice.”
But if that’s your only focus then you can end up going down
some unsavory paths.
There are large companies out there that will help your site improve its Google rankings by creating multiple blog sites, each containing blog posts on various random topics (because they serve many different clients), and include links back to your site.
In the long run, this strategy will not serve you.
Sometimes the “SEO-optimized” blog post will end up complete gibberish because it’s main job is to associate a set of keywords back to the main client site.
It might help your Google search rankings for a bit, but it will mostly help damage your brand.
Nowadays, blogging is easier than ever. Use your blog to share your expertise and attract fans. Remember, content is still king.
[Photo courtesy of @Vermyndax via his blog]