Jesse

10 Ways to Create Your Blogging Persona

10 Comments / PRO_TIP, Social, Strategy, Toolbox, Training, Web Marketing, Web/Tech, Weblogs / By

Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.

In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.

Why You Should Care About Backlinks

5 Comments / PRO_TIP, Social, Strategy, Toolbox, Web Marketing, Web/Tech, Weblogs / By

I ran into a cool backlink checker Web tool and thought I’d share it. Every time a web site has a link to your site, that is called a backlink (also referred to as an inbound link). Search engines love backlinks because that tells them that someone cares enough about your site to have a link.

I was blown away when I saw the over 1,200 links coming into jesseluna.com!

My Social Graph “Suggestions For You” Twitter

2 Comments / Facebook, News, Social, Twitter, Web Marketing, Web/Tech / By

I was pleased to finally receive the “Suggestions For You” feature since I’ve been hearing about it all week. My initial impressions were:

  1. Dang, I thought I was following some of those people already
  2. Um, I recently unfollowed some of those folks
  3. There were several people who showed up frequently in the “Followed By:” field, but they weren’t people I engage with much
  4. There are a lot of celebrities on this list
  5. These are real people, not feeds