Tag Archives: Case Study

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

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Posted in Build-A-Fan-Base, Social, Strategy, Twitter, Web Marketing | Tagged , , , , , , , , | 3 Comments

VCC Lights Up With Social Media – Three Questions With A CEO

Visual Communications Company’s (VCC) has re-designed its site from the ground up. The new version is much more social media friendly. This kind of Web site transition is becoming very common for Business to Consumer (B2C) and online companies, but is still a new thing for brick and mortar Business to Business (B2B) companies. VCC manufacturers and sell LEDs and LED mounting devices.

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Posted in B2B, Facebook, News, Social, Strategy, Web Marketing, Web/Tech, Weblogs | Tagged , , , , , , , , | Leave a comment