When I heard Beth Kanter and Allison Fine had created a book for non-profits,The Networked Nonprofit: Connecting with Social Media to Drive Change, I had to pick up a copy. I’ve been following Beth on Twitter (@kanter) for a year and a half and had the opportunity to chat with her at the Twitterville launch party a year ago.
The Networked Nonprofit does an excellent job explaining the “What?” behind social media for non-profits. What is social media? How does it apply to non-profits and what is the larger picture?
It’s easy to get caught up in the technology and tools aspect of social networking. The Networked Nonprofit lays out an easy to understand view of the Web 2.0 environment without forcing readers to jump over technological jargon barriers.
Social media is all about networking, something non-profits understand very well. The book builds off of that familiar concept and uses it as a scaffold to approach topics like online engagement, transparency, and crowdsourcing.
I strongly believe that The Networked Nonprofit belongs on the nightstand of every non-profit manager and anyone looking to support non-profits.
You can order a copy or a set of The Networked Nonprofits books via Amazon (affiliate link below).
Photo Credit: Noah Sussman – License