cause marketing

[Interview] Newhall Coffee Blends Social Media Marketing With A Cause

3 Comments / Build-A-Fan-Base, Social, Strategy, Twitter, Web Marketing / By

Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.

Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.

A Time to Scream

2 Comments / Activism, Social, Toolbox, Twitter, Web Marketing / By

After reading Seth Godin’s blog post “Willfully ignorant vs. aggressively skeptical” on screaming and being the most informed, I thought I should share my thoughts on using screaming as part of an online social cause campaign.

Many people know that I’ve been screaming in support of healthcare reform and many have joined in. But screaming doesn’t always work. There has to be genuine urgency aimed at one’s trust network and one’s intent must be clear.