[Interview] Newhall Coffee Blends Social Media Marketing With A Cause
Mom and pop coffee shops are being crushed by behemoth companies like Starbucks. Add on the worst recession since the Great Depression and you have a recipe for disaster. It takes extreme measures to compete in this business landscape.
Newhall Coffee Roasting Company is using social media marketing Jujitsu to take on the challenge. It’s staying nimble, competing where it can win, and still staying true to its mission.