Crisis repair via Twitter

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Twitter is becoming increasingly important at dealing with business PR crises. We’ve seen companies with a strong Twitter presence defuse huge PR train wrecks and others that take an Internet eon to figure out they’d better respond.

Shel Israel’s new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, has excellent mini case studies on how companies react in a crisis.

WHOLE STORY >> The Wall Street Journal features some of these Twitterville stories on their site today, Entrepreneurs ‘Tweet’ Their Way Through Crises.

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