Crisis repair via Twitter


Twitter is becoming increasingly important at dealing with business PR crises. We’ve seen companies with a strong Twitter presence defuse huge PR train wrecks and others that take an Internet eon to figure out they’d better respond.

Shel Israel’s new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, has excellent mini case studies on how companies react in a crisis.

WHOLE STORY >> The Wall Street Journal features some of these Twitterville stories on their site today, Entrepreneurs ‘Tweet’ Their Way Through Crises.

Related Post

This entry was posted in Social, Strategy, Twitter, Web Marketing and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *