Tag Archives: Shoe Shopping

Technology As A Bridge, Not A Barrier To Sales

It’s easy to get caught up in technology for technology’s sake.

A programmer creates a cool tool in isolation and launches it to the bewilderment of users, a credit card machine requires unnecessary steps to process a transaction, an electronics security device is ten times more cumbersome than it’s worth in security.  These are all barriers that frustrate the heck out of customers.

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