Twitter as the Largest Trade Show

I recently had “the Twitter talk” with the CEO of a high tech B2B company. His one main question was, “Will Twitter help us make money?”

My response was that B2B companies should not look to Twitter as a way to sell widgets, but to view it as a trade show.

At a trade show:

  1. Conversations and actions are focused on building relationships
  2. Outcomes are evaluated on a long-term basis, not a quick hit
  3. Strong partnerships are the greatest financial reward. In the CEO’s business, a new vendor can mean millions in sales per year
  4. It’s a great place to share the company’s brand and personality
  5. To get the most out of a show, you have to engage participants or you will get lost in the crowd

So there is a reward at the end of the Twitter rainbow for B2B companies. But it takes time, work, and a decent strategy.

Oh, and don’t forget the swag.

This entry was posted in Events, Social, Twitter, Uncategorized, Web Marketing and tagged , , , , . Bookmark the permalink.

2 Responses to Twitter as the Largest Trade Show

  1. Laurel LaFlamme says:

    “Conversations and actions are focused on building relationships” – when you “Google” Twitter, that’s exactly what it says it is for: building relationships.

    Building relationships is, and always will be, the core fundamental in all successful business dealings.

    If someone has to ask, “Will Twitter help me make money?” perhaps they ought to go back to Marketing 101.

    What they should be asking is “How can I better connect with my customers? What are my clients thinking and talking about? How can I join in the conversation to make sure they know I care about what they have to say? And…what message of substance can I ad to make my company known for being proactive in a down-turned economy?”

    The ones who use Twitter from the heart are not asking “how can we make a buck?” we are saying “how can we spread a Twollar?” and we are content in the knowledge that we will be successful because we are a part of “the process” not the “problem” – greed IS a problem, not a solution.

  2. Jesse Luna says:

    Thanks for the comment Laurel. I agree that relationships are always critical in business dealings. They may involve relationships with a person at a company or it could be the relationship between the customer and the company brand.

    I think that people are on Twitter for different reasons so I don’t judge people who use Twitter as a vehicle to make money as long as they are up front and do so ethically. Right now, the Twitter community is still fairly squished together but in the future it will be more clear who’s here for business reasons and who’s here for personal ones.

Leave a Reply

Your email address will not be published. Required fields are marked *