The revolutionary part of social media is that it takes offline ways of doing business – networking, one-on-one communication, relationship building – and offers an online way of building and fostering them.
This is a fundamental shift in the way companies sell and market online.
In this new sales and marketing world, “leads” and “eyeballs” will now be seen as “people” and “fans”.
The only way social media will go away is the way the “e” fell off of “e-business.” Social media will be folded into the way all companies conduct business.