Customer Service in 12Seconds Flat


I spent the morning at a Starbucks in Cerritos, California, busily working on a proposal. After an hour I took a break, snapped a few pictures of my surroundings then tried to shoot off a video update via my iPhone.

But the update didn’t work. I tried again. No love.

So I posted a message via Twitter,

“Trying to send update from my iPhone but no workee.”-@jesseluna

I paused, then refreshed my Twitter iPhone application and there were two responses from folks at, including one from Sol Lipman, the co-founder. Two more responses came in seconds later.

Is your business or organization prepared to compete with customer service on demand? Sol’s is.

Here’s my post, third time was a charm:

[iPhone] Productivity paradise? on