The Ojai Half Marathon was my second half marathon, the first being the Santa To The Sea race in December. The Santa To The Sea was on a very flat course with an elevation loss but the Ojai race features a bounty of rolling hills.
Twitter is becoming increasingly important at dealing with business PR crises. We’ve seen companies with a strong Twitter presence diffuse huge PR trainwrecks and others that take an Internet eon to figure out they’d better respond.
I’ve never seen anything like it before on Twitter. It was not an event or a new item, just a question that PR expert Sarah Evans (@PRsarahevans) asked on Twitter.
