Toolbox

10 Ways to Create Your Blogging Persona

Too many bloggers are suffering from an identity crisis. It’s like those dreaded high school years when you awkwardly try to find your way and be comfortable in your own skin. It’s not much fun.

In business, it’s critical to develop your identity, brand, voice and persona for one reason. Revenue. If you don’t have a clear and crisp voice (through your blog), how can you expect anyone to pay attention to it? Would you give your hard-earned money to someone who is unsure of themselves? Of course not.

Why You Should Care About Backlinks

I ran into a cool backlink checker Web tool and thought I’d share it. Every time a web site has a link to your site, that is called a backlink (also referred to as an inbound link). Search engines love backlinks because that tells them that someone cares enough about your site to have a link.

I was blown away when I saw the over 1,200 links coming into jesseluna.com!

YouTube Adds New iPad-Friendly HTML5 Video Player

YouTube announced a new HTML5 video player that works on the Apple iPad device.

I tested the new player against the regular YouTube player on an iPad and the new player still needs some work. The new player takes a longer to load, has some funky behavior (a duplicate window appears below the player), and the screen is bouncy when the player isn’t set to fullscreen.

Unleashing The Power of YouTube Captions

A few months ago, I was talking with a good friend about new technologies and he mentioned Stanford’s video captioning services. I didn’t understand why it was that exciting a technology, at first. After visiting the site and looking at what Stanford was doing, it finally all clicked.

Captions turn video content inside out, making them searchable and accessible to the world.

#Eric banners on avatars

4 Tips For Building An Amazing Twitter Community

One year ago today, thousands mourned the death of Eric De La Cruz after he was unable to get a heart transplant in time. Eric’s sister, television journalist Veronica De La Cruz (@VeronicaDLCruz), had reached out to her Twitter network and started an historic campaign that would connect thousands, raise over one million dollars in three weeks, and play a significant role in the U.S. health care debate.

There are hundreds of stories like this on Twitter and each one revolves around a strong community. After being a part of the Eric De La Cruz campaign (#ERIC) and many other efforts, I have identified four key tips for building strong and lasting Twitter communities.