Bank robber Willie Sutton was once asked, “Why do you rob banks?” His reply, “Because that’s where the money is.” The AP is taking the same approach and sending some of it’s Twitter links to Facebook, because that’s where millions of people are.
I think this will be a short term marketing strategy. And even today they started sending people back to the AP site. Using Facebook as an additional outpost is a good idea, but not as a center point.
If you have a domain, use it. That’s where the true riches are.
* The AP Is Using Twitter To Send People To Facebook. Wait. What? – TechCrunch
* AP is Visionary: They See a “Siteless Web” – Steve Rubel Lifestream